ASTRA Can Increase Sales

By sharing ideas and pooling business resources, independent retailers, manufacturers, and sales representatives who sell toys can help each other thrive in the marketplace, according to Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA). This is a fundamental principle that has guided the American Specialty Toy Retailing Association (ASTRA) since its founding more than 25 years ago. The vision behind ASTRA’s founding was “we are mighty together.” Many ASTRA members extend thee same helpfulnews they offer their customers to their fellow store owners. The ways that ASTRA retailers share “what works” ranges from the online ASTRA Connects community …

ASTRA Welcomes 100+ First Time Exhibitors

ASTRA’s Marketplace & Academy, slated June 10-13, is a four day trade show and conference full of educational sessions featuring industry leaders, hands-on production demonstrations, and networking with friends and industry professionals. The Marketplace & Academy will take place at the Ernest N. Morial Convention Center in New Orleans. The annual event sponsored by the American Specialty Toy Retailing Association features more than 500 exhibitors and 1,300 independent retailer attendees. More than 100 new, first-time vendors will be on hand. Features of the Marketplace include a special interactive zone which highlights the magic and excitement of Neighborhood Toy Store Day where visitors …

TIA Reveals Toy of the Year Award Winners for 2016

  At its recent 16th annual Toy of the Year awards program, winners of Toy of the Year honor were announced. Among them are: TOY OF THE YEAR WINNER: Doc McStuffins Pet Vet Checkup Center by Just Play People’s Choice Award: Uptown Espresso Kitchen by KidKraft LLC     ACTIVITY TOY OF THE YEAR WINNER: Bunchems by Spin Master Corp. Other Nominees: Chocolate Pen by Skyrocket Toys Roominate™ Amusement Park by Roominate Shrinky Dinks Bake & Shape 3D Jewelry by Alex Brands Strand Bands Designer Set by The Bridge Direct Upcycling: Garbage to Glam by Fashion Angels Yummy Nummies by …