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Retailers find purpose and share it with customers

(BPT) – Ninety-six percent of Americans are now shopping online, according to a recent study from CPC Strategy. Building meaningful connections with local communities is one way to captivate today’s consumer, says Etienne Veber, president of Field Trip Factory, a firm that helps design, schedule and promotes interactive learning experiences within retail environments. “Technology provides greater convenience and lower prices,” Veber says, “but it is not a replacement for human interactions.” The value of purpose When companies express a sense of purpose to their customers, it has a profound effect on confidence in the brand. Eighty-five percent of companies with …

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Retailers can capitalize on turn-key Baby Safety Month Sept. campaign

September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA) since 1983. This year, retailers can connect with customers and help educate them about the importance of properly using straps on all juvenile products. This year’s Baby Safety Month theme, Strap In For Safety, reflects the industry’s commitment to safe products and industry developments. Strap In For Safety focuses on: • The importance of properly using straps on all juvenile products. • What parents need to know about keeping infants and children securely fastened—at home, on the go, or in the car. • Safety concerns caused …

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ABC Spring Conference Returns to Orlando for 2018

The ABC spring educational conference and trade show is scheduled May 22-24, 2018 at the Rosen Shingle Creek Resort in Orlando. The annual event is designed for independent juvenile products retailers and features educational seminars, networking opportunities, and a trade show exclusively for independent retailers and their suppliers. For more information call 210/ 691-4848 or visit www.allbabyandchildsec.com.

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ASTRA welcomes 138 first-time exhibitors to record-breaking Marketplace June 25-28

Welcoming 138 first-time toy manufacturer exhibitors to its annual Marketplace & Academy in Philadelphia June 25-28 is the American Specialty Toy Retailing Association (ASTRA). The exhibit hall—ASTRA’s largest ever—is sold out and is expected to welcome more than 500 total exhibitors. More than 1,000 retailers are expected to attend. Many companies will be showing products that are not available yet anywhere, which gives specialty retailers the opportunity to be the first to offer them in their communities. On-Site Neighborhood oy Store Day Experience This year’s event themed Mighty Together, includes a live, hands-on, experiential toy store—complete with product demonstrations, enthusiastic …

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JPMA and Family Media Events launched new trade show May 9-12, 2017 at Anaheim Convention Center

The JPMA Baby Show in early May 2017 in Anaheim attracted 299 exhibitors and 738 trade buyers, with a total attendance of more than 3,000. The Juvenile Products Manufacturers Association (JPMA) and Family Media, LLC.,  co-hosted the event and are co-producing a continuing series of baby events targeted at the juvenile products industry. JPMA’s annual Innovation Awards was held in conjunction with the show and winners were announced on the show floor. Since the award program’s inception more than 25 years ago, JPMA has awarded nearly 250 companies, large and small, with the coveted “Most Innovative” title. From high-tech monitors …

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Make Sure It’s Bamboo! Retailers Can Be Fined

Many new and seasoned companies are bringing out “Bamboo” products and the Federal Trade Commission (FTC) has made it clear that products may not be called “Bamboo this” or “Bamboo that” unless they are made of true bamboo fabric. Experts say the FTC has also made it clear that it is against federal law to state a product is made from “Bamboo” when the fabric is actually Rayon, a semi-synthetic. The FTC has taken action against retailers for selling products called “Bamboo,” and has enforced huge fines. “It’s misleading to call bamboo that has been chemically processed into rayon simply ‘bamboo,’ ” says Jessica Rich, Director …

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ASTRA names Keynote Speakers For 2016 Marketplace & Adademy

The American Specialty Toy Retailing Association (ASTRA) recently announced that stress management guru Colette Carlson and Bob Phibbs, the Retail Doctor ®, will headline ASTRA’s 2016 Marketplace & Academy. This year’s event, the biggest annual gathering of the specialty toy industry, is scheduled June 5-8, 2016, in Denver, Colorado. Carlson will open the Marketplace & Academy with an interactive keynote titled Stress Less: YOU Management vs. Time Management!, packed with ideas to produce more in less time with fewer resources, while staying focused, positive, and engaged. Participants will learn how to challenge unrealistic expectations, how to stay cool in stressful …

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