ASTRA Can Increase Sales

By sharing ideas and pooling business resources, independent retailers, manufacturers, and sales representatives who sell toys can help each other thrive in the marketplace, according to Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA). This is a fundamental principle that has guided the American Specialty Toy Retailing Association (ASTRA) since its founding more than 25 years ago. The vision behind ASTRA’s founding was “we are mighty together.” Many ASTRA members extend thee same helpfulnews they offer their customers to their fellow store owners. The ways that ASTRA retailers share “what works” ranges from the online ASTRA Connects community …