Boost Sales: Go Back to School

As winter merchandise starts rolling into stores, take time to test how well your sales help knows your current products. Would they pass or fail if asked which products are eco-friendly, made in the U.S.A., or registry favorites? If you’re not sure your employees would make the grade, then how can you be sure they’re selling effectively? Your customers expect expert help at specialty stores, and an educated staff is the first step toward more sales. Use the following tips to help your sales help perform better. Plan post-show tutorials As soon as you come back from a buying trip, …

TIA Reveals Toy of the Year Award Winners for 2016

  At its recent 16th annual Toy of the Year awards program, winners of Toy of the Year honor were announced. Among them are: TOY OF THE YEAR WINNER: Doc McStuffins Pet Vet Checkup Center by Just Play People’s Choice Award: Uptown Espresso Kitchen by KidKraft LLC     ACTIVITY TOY OF THE YEAR WINNER: Bunchems by Spin Master Corp. Other Nominees: Chocolate Pen by Skyrocket Toys Roominate™ Amusement Park by Roominate Shrinky Dinks Bake & Shape 3D Jewelry by Alex Brands Strand Bands Designer Set by The Bridge Direct Upcycling: Garbage to Glam by Fashion Angels Yummy Nummies by …