Retailers find purpose and share it with customers

(BPT) – Ninety-six percent of Americans are now shopping online, according to a recent study from CPC Strategy. Building meaningful connections with local communities is one way to captivate today’s consumer, says Etienne Veber, president of Field Trip Factory, a firm that helps design, schedule and promotes interactive learning experiences within retail environments. “Technology provides greater convenience and lower prices,” Veber says, “but it is not a replacement for human interactions.” The value of purpose When companies express a sense of purpose to their customers, it has a profound effect on confidence in the brand. Eighty-five percent of companies with …