Boost Sales: Go Back to School

As winter merchandise starts rolling into stores, take time to test how well your sales help knows your current products. Would they pass or fail if asked which products are eco-friendly, made in the U.S.A., or registry favorites? If you’re not sure your employees would make the grade, then how can you be sure they’re selling effectively? Your customers expect expert help at specialty stores, and an educated staff is the first step toward more sales. Use the following tips to help your sales help perform better. Plan post-show tutorials As soon as you come back from a buying trip, …