Feed Sales with a Hearty Newsletter

By Caletha Crawford Yes, your business is highly visible on social media, but your marketing efforts are half-baked if they don’t include newsletters. Your strategy could go from feast to famine if Facebook, Instagram, or Twitter decide to change or limit when, how, or to whom it will display your posts. And, if a new social media platform becomes the flavor of the month, it could leave you scrambling. Here are some tips to help you spice up your subscription numbers, create a healthy open rate, and fatten up your click counts. Offer a Carrot Most fans won’t simply sign …