ASTRA Can Increase Sales

By sharing ideas and pooling business resources, independent retailers, manufacturers, and sales representatives who sell toys can help each other thrive in the marketplace, according to Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA). This is a fundamental principle that has guided the American Specialty Toy Retailing Association (ASTRA) since its founding more than 25 years ago. The vision behind ASTRA’s founding was “we are mighty together.” Many ASTRA members extend thee same helpfulnews they offer their customers to their fellow store owners. The ways that ASTRA retailers share “what works” ranges from the online ASTRA Connects community …

ASTRA Welcomes 100+ First Time Exhibitors

ASTRA’s Marketplace & Academy, slated June 10-13, is a four day trade show and conference full of educational sessions featuring industry leaders, hands-on production demonstrations, and networking with friends and industry professionals. The Marketplace & Academy will take place at the Ernest N. Morial Convention Center in New Orleans. The annual event sponsored by the American Specialty Toy Retailing Association features more than 500 exhibitors and 1,300 independent retailer attendees. More than 100 new, first-time vendors will be on hand. Features of the Marketplace include a special interactive zone which highlights the magic and excitement of Neighborhood Toy Store Day where visitors …

ASTRA welcomes 138 first-time exhibitors to record-breaking Marketplace June 25-28

Welcoming 138 first-time toy manufacturer exhibitors to its annual Marketplace & Academy in Philadelphia June 25-28 is the American Specialty Toy Retailing Association (ASTRA). The exhibit hall—ASTRA’s largest ever—is sold out and is expected to welcome more than 500 total exhibitors. More than 1,000 retailers are expected to attend. Many companies will be showing products that are not available yet anywhere, which gives specialty retailers the opportunity to be the first to offer them in their communities. On-Site Neighborhood oy Store Day Experience This year’s event themed Mighty Together, includes a live, hands-on, experiential toy store—complete with product demonstrations, enthusiastic …

ASTRA names Keynote Speakers For 2016 Marketplace & Adademy

The American Specialty Toy Retailing Association (ASTRA) recently announced that stress management guru Colette Carlson and Bob Phibbs, the Retail Doctor ®, will headline ASTRA’s 2016 Marketplace & Academy. This year’s event, the biggest annual gathering of the specialty toy industry, is scheduled June 5-8, 2016, in Denver, Colorado. Carlson will open the Marketplace & Academy with an interactive keynote titled Stress Less: YOU Management vs. Time Management!, packed with ideas to produce more in less time with fewer resources, while staying focused, positive, and engaged. Participants will learn how to challenge unrealistic expectations, how to stay cool in stressful …