Feed Sales with a Hearty Newsletter

By Caletha Crawford Yes, your business is highly visible on social media, but your marketing efforts are half-baked if they don’t include newsletters. Your strategy could go from feast to famine if Facebook, Instagram, or Twitter decide to change or limit when, how, or to whom it will display your posts. And, if a new social media platform becomes the flavor of the month, it could leave you scrambling. Here are some tips to help you spice up your subscription numbers, create a healthy open rate, and fatten up your click counts. Offer a Carrot Most fans won’t simply sign …

RuffleButts serves up inspiration from owner’s childhood memories

Inspiration, determination, childhood memories, and a splash of destiny are all ingredients found in the apparel created by RuffleButts. It was 2007 when Amber Schaub coined the name of her brand and RuffleButts was born.                   Seeking an entrepreneurial passion based on business ethics and faith, Schaub built her business on the Golden Rule. She created an apparel line based on the ruffled bloomers of her childhood memories. “I dreamed of creating a company that was so much more than just apparel, one that pays it forward and impacts the lives of …

Veranda Outdoors offers Snowstopers® mittens, gloves

Veranda Outdoors, based in Haverhill, MA, offers SnowStoppers® mittens and gloves. For seven years the company as built a reputation by offering the best outdoor products available in a variety of areas including in apparel and accessories for snow, cold, swimming, sun, and rain. The newest product line from Veranda Outdoors is the SnowStoppers® patented Stay-On Mittens & Gloves. Using an extra-long cuff to ensure both security and increased protection from snow, SnowStoppers® Mittens and gloves allow children to stay warmer and play longer in cold and snowy weather. Several varieties of Snowstoppers® are available, including the Snowstoppers® Nylon Mitten, …

earthbabyoutfitters: Providing quality, cute, and eco-friendly apparel and accessories

  EarthBabyOutfitters ® is a registered organic & eco-friendly clothing brand based in Vancouver, Canada. With eco-conscious parents in mind, the company was created by fashion designer & industry consultant Sharon Thomson. After working for 20 years in the fashion industry, for some of the world’s most recognized brands and labels, a new addition to the Thomson family (Jaxon), inspired Sharon and husband Brian to pour their energy and creativity into a new playful, cute, organic, and eco-friendly apparel and accessory line. EarthBabyOutfitters works to assure that the company’s mission statement—“to provide quality, cute, and eco-friendly apparel and accessories while …

earthbabyoutfitters: Providing quality, cute, and eco-friendly apparel and accessories

EarthBabyOutfitters ® is a registered organic & eco-friendly clothing brand based in Vancouver, Canada. With eco-conscious parents in mind, the company was created by fashion designer & industry consultant Sharon Thomson. After working for 20 years in the fashion industry, for some of the world’s most recognized brands and labels, a new addition to the Thomson family (Jaxon), inspired Sharon and husband Brian to pour their energy and creativity into a new playful, cute, organic, and eco-friendly apparel and accessory line. EarthBabyOutfitters works to assure that the company’s mission statement—“to provide quality, cute, and eco-friendly apparel and accessories while being …