5 simple things you can do to promote literacy at home and beyond

What was your favorite childhood book? Chances are, you can come up with a title right away. That’s because books create powerful memories of stories and characters that inspire kids’ imaginations and will be treasured for a lifetime. Unfortunately, some children grow up with limited access to books, meaning they’re unable to create those memories so many people take for granted. A lack of books in the home is also linked to lower reading scores and less success in school, according to research by the Family and Community Engagement Research Compendium. Even more concerning, an Annie E. Casey Foundation report found students who …

DOUGLAS Baby Adds Playful Little Mermaid Character Set

The Mermaid trend has hit the baby scene with DOUGLAS Company’s latest character gift set introduction of the Playful Little Mermaid. Talk about sirens of the sea, this little cutie will woo you the instant you set eyes upon her. If her affectionate little cherub face with two top buns on either side of her head isn’t endearing enough, wait until you touch her! Her buttery soft body is anything but scaly. She is all done up in seafoam green and shades of rose, and there are six specific designs in this color coordinated gift collection. Each one is as …

pNeo’s Tumzee® designed for successful tummy time

pNeo’s Tumzee’s® is designed to help reduce the frustration that many babies feel during tummy time. With a special “T” support to prevent a baby from sliding out, the Tumzee® allows the baby to be positioned on an incline, enabling them to interact with their environment and build the essential strength and skills needed for development. It is doctor, chiropractor, and therapist recommended. Tumzee® has the softness required for infants to be comfortable laying on it but the firmness necessary to support their weight. Suitable for ages infants weighing from 5-40 pounds, Tumzee® is available in white, pink, blue, and …

SmartNoggin Toys offers series of NogginStik, NogginSeek, more

The NogginStik™ developmental rattle was created by Marcia Haut, an early childhood developmental therapist and founder of SmartNoggin. Designed to help parents encourage early milestones in infants, NogginStik™ is more than a toy—it can guide parents and caregivers through activities and interactions to promote healthy brain development and bonding. The NogginStik® head lights up red, blue, and green to stimulate a baby’s eyes and to encourage visual tracking. The base of the NogginStik makes a soft rattle sound to please the ears and its easy-to-hold handle for mastering grasping while its textures appeal to a baby’s sense of touch. The …

EDC offers hundreds of titles, products for kids

Usborne Publishing Limited produces award-winning books of excellent quality for ages of preschool to adult. Subjects range from history, languages, natural science, crafts, parent guides, puzzle, and those of interest to beginning readers. The company presently offers over 2,000 titles including a recently added line of fiction titles. Educational Development Corporation is the United States trade publisher of a line of children’s books produced in the United Kingdom by Usborne Publishing Limited. The Home Business Division distributes these books through independent sales consultants and sells to school and public libraries. The Publishing Division distributes the books to bookstores, toy stores, …

Lil’ Jammerz enriches children’s lives with music

The idea for Lil’ Jammerz™, Bluetooth® musical infant plush toys, emerged after the birth of Melissa Croland-Brandt’s daughter. When Melissa took walks with her baby, she streamed classical music and sounds of nature through her smartphone which she rested in the infant seat. While she knew the benefits of classical music for brain development, putting a cell phone in the carrier was not the best way to expose brain-building melodies to her preemie. Made aware of the possible health risks associated with SAR radio frequency emissions from mobile phones and the thousands of germs that live on a person’s device, …

New Grow-With-Me Playtime Teepee is multi-functional

Infantino recently introduced its Grow-With-Me Playtime Teepee, a multi-functional gym that grows, transforming from an infant gym to a pretend play teepee. A hanging mobile of toys features a large mirror, and four engaging toys that delight youngsters from newborns to early sitters. Squeezing the musical elephant’s ear plays a cheerful tune.  As baby begins to crawl, one side of the gym can be closed to create a crawl tunnel. Mobile toys are removable for hands-on play during this stage. For toddlers, unfold the gym’s sides to create a fun, playtime teepee. Assembled size is 34 in. x 34 in. …

GUND Adds New Animated Plush to Award Winning Collection

Making a splash in the animated category, GUND has announced several new additions to its bestselling line of moving, singing toys. These adorable playtime plush encourage sensory stimulation and develop healthy play habits from an early age. Flappy Animated Elephant * Award Winning Bestseller * A staple in the Baby GUND line since its January 2016 introduction, Flappy Animated Elephant delights baby with its two distinct play modes. Press the left foot to play an interactive game of peek-a-boo, and the right to hear the song “Do Your Ears Hang Low” in a cute child’s voice. Kids of all ages …

Douglas Co. Inc. adds gift sets

Soft toy maker and lifestyle gift creator Douglas Company has added new gift ensembles to its array of baby gift sets. Sweet Little Pink Elephant, Gentle Little Monkey, and Little Spotted Giraffe join the lineup. Sweet Little Pink Elephant features sleepy time eyes and soft white accents. The seven-piece set includes a 10” Pink Elephant Lil’ Sshlumpie™ Teeter Blankie, a 7” Pink Elephant Rattle, a 13” long Pink Elephant Musical, a 19” Pink Elephant Sshlumpie™, a 10” Pink.Elephant Plumpie, a 13” square Pink Elephant Snuggler and a 6” square Pink Elephant Activity Book. Gentle Little Monkey in caramel brown with …

Bears for Humanity organic, fair trade

Bears for Humanity™ products are made using certified organic materials and Fair Trade practices while employing at-risk women from welfare-work programs in the United States.  The company’s “buy one, give one” program provides a bear to a child in need for every bear purchased. Sourced from the world’s finest Himalayan 100% GOTS certified organic cotton, the original 16-in. Sherpa Bear, soft and huggable, is available in natural white, beige, dark brown, soft pink, and blue. The company also offers a 12-in. Sherpa Bear as well as 12-in. animal pals. The stuffed creatures are designed for ages 2+. Bears For Humanity …