Luxury Baby: Introducing New Slow Fashion Label Reiet Reiets

Launched in late 2019, Reiet Reiets is a Barcelona-based slow fashion label for babies using the traditional hand-knitting techniques of Spanish artisans. The brand’s name is based on the common Catalan nickname for children, meaning “little king.” Styles start at size 0 to 3 months up to size 15 to 18 months and they plan to sell to select upscale boutiques across the country. Co-founders Patrizia and Luis fell in love with the idea of creating a baby clothing brand that embraced a reverse industrial revolution business model, where mass production and economies of scale are not the ultimate goal. …
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