Schleich® USA, (pronounced Sh-like), the world’s leading manufacturer of animal characters and playsets that inspire stories and lets kids’ imaginations run wild, announced today a year-long partnership with National 4-H Council, the nation’s largest youth development organization, reaching six million youth across all 50 states and territories. To kick off the partnership, Schleich and 4-H are announcing today the start of the “Create Your Story” contest. The multi-phased contest calls upon Schleich fans, 4-H members and kids everywhere to contribute their storytelling superpowers to create one of the year’s most epic tales. In addition to the contest, Schleich will be introducing multiple product offerings online and at retail, proceeds from which will benefit 4-H youth.
“At Schleich we know that kids are natural storytellers! And when their imaginations and creativity are nurtured through community, mentorship, and education, they become tomorrow’s out-of-the-box thinkers and problem solvers,” said Annie Laurie Zomermaand, co-managing director, Schleich USA. “In 4-H, we’ve found the perfect partner to help us follow up the story-inspiring magic of Schleich with this type of leadership.”
This National Storytelling Day (April 27), Schleich and 4-H are calling upon kids everywhere to help create the year’s most epic animal story! The story starts at www.createyourstorywith4H.com. What happens next is up to kids! They can write the next part of the story, snap a photo to share what comes next, shoot a video, draw a picture, etc. Ten stories will be selected for public voting, and the top two stories will be included in an epic, interactive “create your own adventure” video premiering this fall. With three opportunities to contribute stories between May and August, kids will have plenty of chances to share their creativity with the world!
“For over 100 years, 4-H has believed in the power of young people, their ability to lead and improve the world. Our partnership with Schleich will help unlock the imagination and epic stories ready to be shared by our young leaders,” said Ivan Heredia, Senior Vice President and Chief Marketing Officer, National 4-H Council. “This national platform will spark a passion for creativity creating endless possibilities that empower young minds and inspire fun.”
Schleich fans will also be able to grow their collections while supporting 4-H throughout 2021. A series of new character bundles from Schleich and 4-H will each include a story starter, carrying pouch, and a set of characters ready for adventure. A percentage from every 4-H-inspired bundle purchased on Schleich’s website will be donated to 4-H to support programming benefitting 4-H youth and their local communities. And, an exclusive display at select bricks-and-mortar retailers including Orscheln Farm and Home, Murdoch’s Ranch & Home Supply, and Coastal Farm & Home will direct $0.50 to 4-H for each character purchased.
For more information about the “Create Your Story” contest, as well as Schleich’s partnership with 4-H, visit www.createyourstorywith4h.com. The progress of the contest and the latest details about the partnership can also be followed on Schleich’s social media channels, including Facebook, Instagram, LinkedIn and YouTube.