Baby Paper’s Crinkle Cuddlers

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There is just something about a crunchy sound that intrigues, calms and educates a baby. Smother that crunch in super-soft material and you have the foundation for Baby Paper. Developed by mompreneur, Sari Wiaz when her kids were young, Baby Paper has become a must-have for baby’s sensory development.

The line has grown since then, with 30 variations and the addition of new products with the same sensory crunch, such as Crinkle Cuddlers, Cupcakes, Free Weights and Rally Paper.

Baby Paper is perfectly sized for a baby to grasp. Fully safety tested, it makes a great teether while teaching a baby the correlation between the sound and their touch. As the tagline says, “babies love to play with paper!”. Baby Paper forms a perfect bow, making it a great add-on as a gift topper.

Crinkle Cuddlers are adorable animals with Baby Paper bodies. Currently available are Lamb, Dog, Pig and Monkey and each pair perfectly with coordinating Baby Paper making a perfect sensory gift.

The Cupcakes (Chocolate, Vanilla & Strawberry) and Free Weights (Blue, Gray & Purple) have become a social media hit with adorable pictures of babies “eating” their cupcakes before “working out” with their free weights.

Wiaz partnered with Michaelson Entertainment for the Rally Paper line. Same great sensory product as Baby Paper in NFL and MLB licensed patterns so babies (and adults) can make some noise for their favorite teams! The Rally Paper pairs great with one of Michaelson’s many licensed books that is sure to be a hit with team fans.

Wiaz has a strong commitment to specialty retailers and is a proud member of both BRIXY and ASTRA. She knows that these local brick and mortars are the ones who helped her build a brand around her simple idea and her loyalty runs deep to them. The store locator on the Baby Paper website is powered by Locally! to drive sales to brick & mortar retailers. Baby Paper will even pack items together in a gift bag, making selling gifts easier for retailers.

Also available is an option to put a store logo or theme onto Baby Paper. With low minimums, these make amazing giveaways or a unique item to sell.

To learn more about the Baby Paper line, visit or email

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