Wild Dough sparking imaginations with fun, creative play

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Fun for the kids, lifesaver for the mums

Introducing Wild Dough. It’s lovingly crafted playdough to spark imaginations by inspiring fun, creative play.

In 2018, Wild Dough was founded by an Aussie mum, Mel, who originally created Wild dough for her own children. Today, Wild Dough is an award-winning company that has recently expanded into the USA and is on a mission to give other moms the tools, education, and the products to facilitate exciting sensory experiences for their children, whilst claiming some time back for themselves. After all, what mum couldn’t use time for herself?

There’s a lot to love about Wild Dough:

  • Deliciously scented for a full sensory play experience
  • Soft enough for the littlest hands to manipulate and independently play
  • Extremely long lasting and stays soft easily for 6 months
  • Gives mums peace of mind as it is kidsafe; made completely from non-toxic ingredients
  • Developed by a mum for her own kids and handmade by a team of mums in Australia

Specifically developed for little hands

Wild Dough was founded after Mel, who was juggling a newborn and a 2-year-old, grew tired of how quickly the mass-produced playdough dried out, only ever lasting a few play sessions. She also found it became very stiff and difficult for little hands to work with. Mel spent an extensive amount of time searching for a quality, long-lasting playdough that was soft enough for little hands to manipulate. When she couldn’t find any to buy, she worked on a recipe and created her own soft dough. This ended up being her saving grace in those first few months of her newborn’s life as it kept her two-year-old daughter entertained for hours. Mel started Wild Dough as a way to share her creation with other mums out there that may be having the same difficulties she did with the mass-produced playdough.

Wild Dough has perfected the playdough recipe by creating an incredibly soft, non-drying, great smelling playdough that encourages hours of imaginative and sensory play.

With an extensive collection available, Wild Dough comes in all colors of the rainbow and frequently offers limited edition holiday-inspired collections. Contact them now!




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