Luxury Baby: Introducing New Slow Fashion Label Reiet Reiets

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Launched in late 2019, Reiet Reiets is a Barcelona-based slow fashion label for babies using the traditional hand-knitting techniques of Spanish artisans. The brand’s name is based on the common Catalan nickname for children, meaning “little king.”

Styles start at size 0 to 3 months up to size 15 to 18 months and they plan to sell to select upscale boutiques across the country.

Co-founders Patrizia and Luis fell in love with the idea of creating a baby clothing brand that embraced a reverse industrial revolution business model, where mass production and economies of scale are not the ultimate goal. Reiets’ ultimate objective is to create hand-knitted items that will last generations with the same love and care that their grandmothers used to put in their knitting for their families.

“We searched for places where there is a strong knitting traditional in Spain, one of those is in Cataluyna (region where Barcelona is located,)” said Patrizia, who studied fashion design and later economics in Milan. “We then searched for the best knitting products in the region and found the artisans that created them. Artisans usually work together, and they have a very strong community…We are intentionally slowing down fashion: all our items are made to order with love and care and all materials are purchased in a small-batch, to minimize waste. Our product is intrinsically sustainable, but at the same time luxury.”

For the current summer collection, Reiet Reiets has added certified GOTS organic pieces for everyday wear, including bodysuits, dungarees and shorts. Most pieces use a blend of cotton and cashmere to ensure lasting quality. The standout for the season is their new Batllo floral dress made from soft organic cotton. Named after Casa Battlo, a stunning modernist building designed by architect Antoni Gaudi. Characterized by irregular oval windows and flowing sculpted stone work, this architecture is located in the beautiful Passeig de Gracia in Barcelona and forms part of four modernist buildings, known as Illa de la Discordia.

Reiet Reiets plans to add new separates in the coming months, and each made-to-order piece can take up to 15 working days to complete. To view the current collection and learn more about their slow fashion process, visit www.reietreiets.com

 

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