Testing The Luna Breast Pump
More Milk In Less Time
C + R Research
The Test
Background
Motif Medical recently launched our newest breast pump, the Motif Luna. Based on design, suction power, and early feedback, we wanted to prove that our breast pump performed better than the two leading breast pump brands currently in the market. We worked with C+R Research to conduct a comparison test with moms who currently use one of the leading competitive brands and the Luna.
RESEARCH OBJECTIVES
Understand moms’ perception and experiences with their current breast pump in terms of output and pumping time.
Understand how moms compare the performance of the Luna to their current brand in terms of output and pumping time. Specifically, does the Luna produce the same output in less time? Produce more output in the same time?
EXECUTIVE SUMMARY
5 out of 6 Moms
GOT MORE MILK IN LESS TIME WITH THE LUNA
9 out of 10 Moms
PREFERRED THE LUNA OVER THEIR CURRENT PUMP
It is motivating for women to learn that Luna pumps more milk in less time . Moms are pulled in multiple directions between pumping, family responsibilities, work and personal time. Saving time is valuable. After using the Luna several times, most women agree that the Luna efficiently produces equal or more milk in a shorter amount of time.
Moms are very satisfied with the customization and comfort of the Luna.
METHODOLOGY
20 MOMS
Nationwide recruit All have a baby under the age of 12 months. Mix of first-time moms and “veteran” moms. Mix of working and stay-at-home moms; includes a few moms on maternity leave. All were moms who own and personally use a breast pump minimum 4-5x per week. All were using a Medela Pump in Style Advanced or a Spectra S2. All moms were committed to nursing/pumping with no interest in switching to formula.
LENGTH
1.5 Weeks 2 Discussion Days (pre + post journaling) 30 Minutes of Journaling for Each Product (5 days each including post-pump video).
Moms used their current pump for 3+ session, and then they used the Luna pump for 3+ sessions. This allowed moms to compare the Luna’s output to the quantity of milk produced by their current pump. Participants typed details into journal entries from her mobile device. In addition, moms were asked to record one video response to summarize a pumping session with their current pump and with their Luna.
LUNA FIRST IMPRESSIONS
Moms were impressed with the modern style and compact size when they first opened the Luna.
- Love the size/how compact it is
- Appears to have a lot of functions
- Like that it has low noise/motor whine
- Color scheme/design is sleek and modern
- Easy to assemble
- LED light is useful
Find out more at www.motifmedical.com