ABC Kids Expo New Product Showcase award winners

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Nine winners of the ABC Kids Expo New Product Showcase Awards of Distinction have been announced, ranging from a soothing sleep center and eco-friendly rugs to insoles designed especially for maternity wear. The competition debuted during the 2016 ABC Kids Expo.

The awards highlighted innovation and recognized the brands behind the new products. The recipients were chosen by popular votes awarded by participating trade media and specialty retailers during the New Product Showcase opening reception.


The following are the winners, by category, of the New Product Showcase Awards of Distinction:

9 Months & More – Milk Boss Feeding Support by Itzy Ritzy is an infant feeding support, burping pillow, and arm cushion all in one! The Milk Boss infant feeding support is ideal for positioning baby at the perfect angle while bottle feeding or breastfeeding to help reduce the chance of reflux or gas, as well as for burping baby. The Milk Boss simply slips on and off the arm to make feeding and holding baby more comfortable!


Day to Day – Swado Breezy Comfy Swaddle by Good Catch Company is made of organic cotton and available in two sizes to accommodate babies ranging from 5 to 18 pounds. The Swado Breezy Comfy Swaddle is best for air temperatures ranging from 20°C to 30°C.




Icing on the Cake – Deluxe Baby’s First Year Sets by Lulujo make the perfect prop for baby photos. Each set includes a muslin blanket and coordinating milestone stickers for recording baby’s age from 1 day to 1 year. The 100% cotton muslin blanket can be used as a swaddle, nursing cover, baby blanket, and stroller cover.



Nursery Necessities – Noni Mini Crib by Noninoni Kids is the first hardware-free sustainable crib requiring no tools made in the United States. It measures 43-in. long and 28-in. wide.




On the Go – Veer Cruiser by Veer Gear LLC is designed for those who prefer to take the paths less traveled. With the feel, functionality, and safety of a premium stroller and the fun of a rugged wagon, Cruiser accommodates children from infant through toddler and beyond.




Parent Helpers – Baby Balanz Crib by Deki Products is an automatic, very light weight, and easy to use rocker. Its ergonomic handle and low weight enable effortless portability. It can be used at home or on trips. BabyBalanZ’s speed simulates an adult’s heartbeat and helps calm an infant.



Playtime – Mold-free Sea Plane Squirting Bath Toy by Marcus & Marcus is made of BPA-free and phthalate-free silicone. It also has a temperature sensitive function and changes color when water is too hot for bathing. The bath toy comes apart into pieces that can air dry and prevent mold from growing inside, The toy is designed for children 18 months and older.


Safe & Sound – Twin Sleeper Bassinest® by Halo Innovations is a twin bassinet that rotates 360-degrees for convenience and safety. Now little ones can sleep close to their parent, while still safely in their own separate sleep areas, reducing the risks associated with bed-sharing. The bassinet’s design allows infants to sleep at eye level, allowing for quick soothing. Mesh walls offer maximum breathability, providing twins togetherness and the safety of separate sleep spaces. For babies up to five months of age or 20 lbs each.


Tech Savvy – Owlet Smart Sock 2 by Owlet Baby Care is the latest version of the company’s Smart Sock that comfortably wraps around a baby’s foot to track heart rate and oxygen levels using clinically-proven pulse oximetry. The base station notifies caregivers with lights and sounds if something appears to be wrong. Using Owlet’s app, a caregiver can receive notifications and stream real-time heart rate and oxygen levels. Designed in the United States, the Owlet is BPA-, latex-, and lead-free.

“We’re pleased to have produced the second annual ABC Kids Expo New Product Showcase awards program and thrilled by the large number of participants,” says Larry Schur, president and COO of All Baby & Child Corporation (ABC).

For more information about the ABC Kids Expo visit

About the ABC Kids Expo
ABC Kids Expo (All Baby & Child), founded in March, 2003, is a partnership of juvenile industry manufacturers and retailers organized to promote the children’s products industry. All Baby & Child Corporation (ABC) and its ABC Kids Expo exhibitor partners have contributed millions of dollars in funding and in-kind product donations to charities that work for the health and welfare of children.

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