Ginsey Home Solutions Offers licensed products for play, bath, feeding, and toilet training

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Ginsey Home Solutions, founded in 1952 by a group of innovative individuals focused on the stylish interpretation of everyday home products, today is noted as a worldwide multi-channel supplier of numerous products including activity and play mats, bath and baby care products, feeding products, safety products, and toilet training products..

Because of the company’s high manufacturing standards and unparalleled awareness of trends, Ginsey Home Solutions remains one of the most successful licensees of its kind. It represents brand franchises such as Disney, Paw Patrol, Sesame, Little Tikes, Graco, and new this year – Playtex.

The privately held company remains based in Swedesboro, New Jersey, where it was founded and where several of the company’s products are still manufactured. In 2012, it opened a new 130,000 square foot facility in Swedesboro to combine manufacturing and distribution that were previously handled in Bellmawr and Paulsboro.

According to Herb Briggs, chief executive officer, keeping the home products company located in New Jersey is a commitment to the company’s history. The 60-year-old business has always been located in New Jersey, according to Briggs, and while moving out of the state might have cut down on costs, it was never really in the cards for him or his employees.

“Out of tradition, New Jersey is our home,” said Briggs. “We have a very tight-knit organization. We wanted to keep our employees, keep them in New Jersey, and keep them happy.”
More Growth

In 2014, Ginsey Home Solutions acquired The Idea Factory, a Menomonee Falls, the Wisconsin-based company founded in 1994 that made a variety of bath, shower, oral health care. and other products. The company held several patents, among them a plug-in valve device that makes shower cleaning easier.

The company also markets home products under the Sharper Image and Arm and Hammer brands along with an umbrella of its own innovative products and pet bath products under Rinse Ace.

For more information call 856-933-1300 or visit

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