NATIONAL MEDIA AND INFLUENCERS JOIN AMERICAN SPECIALTY TOY RETAILING ASSOCIATION FOR FIRST-EVER “TOY BOAT” INDUSTRY NETWORKING EVENT

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 In February 2023, the American Specialty Toy Retailing Association (ASTRA) will be hosting the first-ever “Toy Boat” industry networking event on a four-day cruise. With the goal of expanding awareness and building relationships, ASTRA welcomes national media and influencers to attend and see the hottest toys firsthand.

Embarking on February 20, from Ft. Lauderdale, Florida, the sailing excursion will bring together all members of the specialty toy industry for a sun-filled, fun-filled networking experience. Top toy manufacturers and retailers will have their newest products on display, and organized activities include a game night and lip sync battle. 

The current attendee list includes lifestyle online media site Parade as well as a handful of mom and lifestyle influencers with a combined total of over 5 million followers.

 For more information about Toy Boat, or to register, visit astratoy.org or email astra@brilliantprm.com.

 About the American Specialty Toy Retailing Association (ASTRA)

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers and sales representatives in the toy industry. For more information, visit www.astratoy.org.

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