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Rayil launches 2013 South Asian line
Apparel

Rayil_Image_2Rayil launches 2013
South Asian line

Gnaana Company, LLC, parent company of South Asian educational toy company Gnaana, is launching a new clothing line for kids which will operate as a new division under the brand Rayil. The name is is a transliteration of the Tamil word for “train.”

This joint collaboration between fashion designer Moutushi Sarkar and Gnaana will feature Sarkar’s innovative silhouettes and surface treatments.Rayil is debuting at Bubble in London with a Spring/Summer 2013 collection. The line will feature modular mix-and-match separates for boys and girls, which can be worn alone as Western wear or combined together as traditional Indian salwar suits and lehenga cholis.

The initial collection will have 31 pieces for boys and girls in sizes 2 to 8, including tops, tunics, skirts, dresses, stoles, and an outerwear cape. The pieces will be made with 100 percent natural fabrics using certified lead-free embellishments.

“There is a large void in the ethnic clothing market right now when it comes to refined, well-tailored outfits for kids,” says Aruna Hatti, founder of Gnaana. “There are a few places where you can buy Indian wear for kids, but the variety is lacking and the quality is inconsistent.”

The hallmark of the Rayil brand will be the use of traditional fabrics from the silk and cotton weaving centers in India. For subsequent seasons, collections will utilize fabrics from different regions of India and highlight their specialized craft techniques. The clothing will feature minimal embellishment – a departure from the heavy beading and zardozi embroidery that currently dominates children’s ethnic wear.

For more information call 800/ 516-7794 or visit www.rayilkids.com.

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